I’m a founder (Healthengine, GPsite, ADP, Caloriestory, Neospace) who loves helping founders.

I love the messy, chaotic, stressful, rewarding, intense, and profound experience of being a startup tech founder. I love working with smart people on interesting problems. Adding disproportionate value is very rewarding. Helping people makes me happy. So does winning.

I usually end up working in these areas:

• Product Development, Willingness to Pay and Minimum Viable Product (MVP)
• Pricing and Go-To-Market Strategy for digital startups
• AI and Digital Tech
• Capital Raising for Startups
• Founder Mindset and Wellness

FWIW, I have degrees in Law, Accounting and Finance. I’ve been coding since I was 6.

I live in Perth, Western Australia.

If you’re a Perth-based digital founder and want to talk about your startup, drop me a line.

Recommended Reading

I often get asked, “what books or articles do you recommend?” This is the shortlist. I don’t agree with everything in each of these, but I’ve found value in all of them.

• The Lean Startup: How Constant Innovation Creates Radically Successful Businesses - Eric Ries

• Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam

• The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers by Ben Horowitz

• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore

• Positioning - The Battle for your Mind by Al Ries and Jack Trout

• Founder Mode by Paul Graham

• Good Product Manager, Bad Product Manager by Ben Horowitz

Toolkit or Stack

These are the tools I use to help me be productive:

Physical Tools

• Macbook Air
• iPhone
• Pen and Paper
• Whiteboards

Mental Tools

• The Rule of Threes
• Zen Meditation and Mindfulness

Meetings

• Phone Calls instead of Meetings
• Walking Meetings
• Very Short Meetings
• Meeting-Free Days

Project Management

• Standups and Weekly Check-ins
• Time Bound Work instead of Scope Bound Work
• Not Multi-tasking
• Periodic Todo Lists (Daily, Weekly and Monthly)

Software

• Markdown and Obsidian
• ChatGPT and Claude
• Cursor and Claude Code
• ZSH
• Laravel